Business Consultancy
With many years of experience and expertise, both client and agency side, the Purpol team provide consultancy services support to businesses that helps them achieve their full potential. Guiding them to success in the utilisation of individual bespoke plans and providing ideas to help every business reach their targets.
We provide expert business consultancy services which drive growth, better control of spending and improved effectiveness. A focused plan, appropriate insight and a structured methodology are key to any businesses success. We can help your business drive increases in sales, market share and efficiency.
Purpol is focused on your business’s final result, whether this means a professionally crafted and investor ready business plan or a performance review and growth plan that provides your business with a grounding for success. Our consultancy services are always tailored to you and your individual personal and business needs. We help our clients to think differently about their business, and to plan by focusing on the things that make the most difference.
Whether your business is large, small, or even micro; whether it is young or well established, we know you will benefit from our practical and pragmatic business knowledge, vision, and experience.
As your business consultant, Purpol can provide:
Strategy Development
Growth Strategy Development
A defined and structured growth strategy is important to confirm where you want to be in the future and how you will achieve this. By providing a measured and clear strategy for future growth, Purpol provides the essential support and guidance to work towards achieving your goals.
Marketing & Sales Strategy Development
A future pipeline is essential for business success and longevity. Let us help you structure your sales pipeline with effective marketing strategies that get results.
Business Review
How can your business align its activities towards your target customer needs? A Business review with an impartial knowledgeable expert will reveal the options from an impartial perspective, providing you more choice in activation strategies.
Marketing Direction
With a full understanding of your marketing mix and how the elements can complement each other, Purpol can advise ways to maximise customer loyalty and retention, improve promotional effectiveness when acquiring new clients and increasing share of voice on social media, enhancing your position as a ‘thought leader’ within your industry.
Purpol offer the full spectrum of marketing support whilst providing a specialism of assisting with bid proposals, pre-qualification questionnaires, lead generation and communication material.
We provide tailored consultancy to fit with your business needs be they; Advisory, Consultative and Collaborative.
Advisory – In this capacity Purpol Marketing serve as your backstage resource, meeting with your team charged to help launch the project. The role would include sounding board for plans, ideas and strategies and devil’s advocate on key initiatives. Our third-party objective is to review, comment and advise on the initiative. Projects of this type may last from a week to a couple of months. Activities include planning, development, resourcing and finalisation of the implementation plan after the strategy had been developed.
Consultative – In addition to the responsibilities and contributions of the Advisory option as stated above, we work with your directors, team members and others to help them individually with their role in the initiative and with their accountabilities. We recommend adjustments to systems and procedures that might require modification to optimise project effectiveness. We attend predetermined work meetings; and will be available to selected project partners in addition to the primary team. Projects of this type last for several months.
Collaborative – In addition to the roles described in both Advisory and Consultative options above, Purpol Marketing would work alongside your staff to do the work required to accomplish the objectives stated above. This option includes an audit at a future point, determined by you (we suggest six months after our agreement) to measure results against the “measure of successes” defined for the project. The involvement here would be ongoing, for at least 6-12 months.
Capabilities built on established credibility and proven results
With the economic outlook constantly changing, businesses recognise the need to invest in marketing as part of their overall business strategy. At Purpol Marketing, our technical knowledge and skills have been based on ‘Client-side’ experience. We understand that the real, gritty, commercial reality demanded in business.
The Ability to Deliver
Our ability to deliver is based on our core competencies, which are understanding, communication, and the practical application of marketing best practice.
This established credibility of evolving academic theory, proven success and practical experience delivers real results for your business. We take the fundamentals of marketing strategy and find the methodology that is right for your business. We then use our experience and insight to develop practical solutions that offer real benefits. From a complete marketing audit, to a comprehensive website assessment, and from a comprehensive brand repositioning to an updated social media profile, if you have a concern our marketing expertise can provide the solution.
We take the fundamentals of marketing strategy and best practice and work on how they will fit with the reality of your business, explained clearly and delivered with practical and proven expertise. We would be delighted to explain more on how we can help.
Want to find out more about how our consultancy can help your business performance?
Purpol Marketing helps large and medium sized companies to develop successful marketing strategies that are designed to increase their performance. We bring fresh insight, clarity and extensive industry knowledge to our clients.
Marketing has rules that can be universally applied, however we have particular expertise and experience within the Construction and Manufacturing sectors. But as marketing is a universal skill – we are happy to work with clients outside of these sectors too!