Case Studies

The detailed Business Review is a strategic imperative. If you don’t know where you are going, how can you make the right choices to ensure you actually get there?

Purpol Marketing provide you with an understanding of the whole business operating environment, utilising analytical tools to map out your business. We understand that theories mean nothing without practical application – let us help you to put these into action.

Tew Bros Limited provides the full range of building maintenance and refurbishment services on local authority, public and commercial properties including schools, fire and police stations, factories and offices. Their skills are deployed for reactive maintenance repairs, maintenance contracts for public authorities, all aspects of refurbishment and rebuild, site management for CDM and associated building works in connection with mechanical and electrical works.

Purpol Marketing Limited were approached by Tew Bros as they identified a need to develop their marketing efforts to maximise returns in acquiring new customers and retaining those they already have. The delivery of the project was further enhanced through securing funded support through The Business Growth Service’s Growth Accelerator Scheme. This government-backed service offers support to businesses with the potential to improve and grow, and Purpol Marketing as accredited growth coaches were able to deliver under the scheme.

Company Audit

The process commenced through undertaking a thorough review of the current business, their activities and current competences. This was conducted with a number of personnel interviews from different areas of the business to ensure views were captured throughout the business and a well-rounded, considered view was achieved.

Strategic Development

Following on from the successful audit Purpol completed a comprehensive report for Tew Bros, covering the following:

  • Strategic Issues Review – Brainstorming session to highlight the main issues faced.
  • Marketing Audit Review – Focused consolidation of individual interviews into a common set of information identifying the goals and aspirations of the company and how they can set about achieving these.
  • SWOT Analysis – A full appraisal of the internal and external factors facing the business.
  • Competitor Analysis – Competitive analysis of other construction and maintenance organisations.
  • Development Orbit – Determination of targets for the following three years to achieve growth aspirations.
  • Strategy Statement – Focusing the future direction, concentrating on key areas for success.
  • Future Activities – Identifying tactics to progress the strategy in line with the identified strategic direction.

Shaun Tew, Director – Tew Bros Limited commented:
“Purpol Marketing provided great insight into the development of our strategic direction. Denise’s proven understanding of the construction sector was highlighted with a knowledgeable and thorough approach and the activity was concluded with a structured set of tactical recommendations. We are looking forward to implementing the recommended outputs of this project to move Tew Bros Limited forward onto even greater success.”

Gary Jones Associates Limited provides advanced design expertise in all areas of building services engineering.

The practice was founded in 1995 and is committed to providing an added value service over that provided by traditional engineering practices. This is achieved via a personalised service whereby active Senior Management level involvement is maintained on all projects and an enhanced level of site inspection is provided. Their core activities are the design of Mechanical and Electrical Services within buildings, which are produced taking due account of environmental issues whilst maintaining a practical cost effective approach. The philosophy for projects is to work harmoniously with the Client and the Design & Construction Teams to ensure a successfully completed project, on time, to budget and in compliance with the Client’s requirements.

Purpol Marketing Limited were approached by GJA as they identified a need to develop their marketing efforts to maximise returns in acquiring new customers and retaining those they already have. The delivery of the project was further enhanced through securing funded support through The Business Growth Service’s Growth Accelerator Scheme. This government-backed service offers support to businesses with the potential to improve and grow, and Purpol Marketing as accredited growth coaches were able to deliver under the scheme.

Company Audit

The process commenced through undertaking a thorough review of the current business, their activities and current competences. This was conducted with a number of personnel interviews to ensure views were captured and a well-rounded, considered view was achieved.

Strategic Development

Following on from the successful audit Purpol completed a comprehensive report for GJA, covering the following:

  • Strategic Issues Review – Brainstorming session to highlight the main issues faced.
  • Marketing Audit Review – Focused consolidation of individual interviews into a common set of information identifying the goals and aspirations of the company and how they can set about achieving these.
  • SWOT Analysis – A full appraisal of the internal and external factors facing the business.
  • Competitor Analysis – Competitive analysis of other Mechanical and Electrical Services design organisations.
  • Development Orbit – Determination of targets for the following three years to achieve growth aspirations.
  • Strategy Statement – Focusing the future direction, concentrating on key areas for success.
  • Future Activities – Identifying tactics to progress the strategy in line with the identified strategic direction.

Gary Jones, Director – Gary Jones Associates commented:
“Purpol Marketing helped distil the elements of our strategic direction. Denise’s knowledge of the construction sector and associated supply chain benefited the process with practical knowledge and a robust structured set of marketing recommendations. We thought the whole process was extremely beneficial for our future growth.”

With a well-equipped manufacturing facility in Kingswood, Bristol, Flexosprings have been serving the broader manufacturing industries with bespoke and stock produced springs for over 70 years. With a reputation for being able to produce high precision, bespoke springs and wire shape, regardless of batch size, Flexosprings have a history of supplying components for some truly innovative applications.

Purpol Marketing Limited were approached by Flexosprings as they identified a need to develop their marketing efforts to maximise returns in acquiring new customers and retaining those they already have. The delivery of the project was further enhanced through securing funded support through The Business Growth Service’s Growth Accelerator Scheme. This government-backed service offers support to businesses with the potential to improve and grow, and Purpol Marketing as accredited growth coaches were able to deliver under the scheme.

Company Audit

The process commenced through undertaking a thorough review of the current business, their activities and current competences. This was conducted with a number of personnel interviews from different areas of the business to ensure views were captured throughout the business and a well-rounded, considered view was achieved.

Strategic Development

Following on from the successful audit Purpol completed a comprehensive report for Flexosprings, covering the following:

  • Marketing Audit Review – Focus of the interviews into a common set of information identifying the goals and aspirations of the company and how they can set about achieving these.
  • SWOT Analysis – A full appraisal of the internal and external factors facing the business
  • Competitor Analysis – Financial and competitive analysis of other spring manufacturers
  • Development Orbit – Determination of targets for the following three years to achieve growth aspirations
  • Strategy Statement – Focusing the future direction
  • Future Activities – Identifying tactics to progress the strategy
  • Following this a final consultation was undertaken to crystallise the strategic direction and identify the tactics that would be taken forward.

Mike Fawcett – Managing Director – Flexosprings Limited commented:
“Purpol Marketing provided a great service in the development of our strategic direction. Their thorough approach and output was demonstrated from the very start of the project. They integrated into the company really well, teasing information out of people and questioning the information they received.

The output was very well considered, it reaffirmed some of things I knew, provided insight into other aspects I had not considered and was all concluded with a structured set of tactics for delivery of our agreed objectives.”

What no Safety Services Ltd are one of Wiltshire’s leading Health and Safety Consultancies. They offer a comprehensive range of Health and Safety services to help clients comply with the law, and support companies by showing how to implement best practice and improve performance whilst ensuring business operation is not compromised.

Purpol Marketing were approached by What no Safety Services to aid the business growth objectives and encourage development into new areas.

The process was kicked off with a thorough audit to determine the current activity undertaken by the business, the goals, aspirations and current status. This resulted in a comprehensive market understanding model, SWOT analysis, evaluation of the competitive environment and potential next steps for the business to instigate.

The highly detailed report and recommendations gave Alastair Barrett – Managing Director, a great deal of insight and through a collaborative development procedure including Skype meetings, a number of the recommendations were actioned, these included:

Website Restructure – Purpol Marketing instigated a restructuring of the information contained within the website to optimise usage for visitors. This was done within the existing website layout and templates whilst developing new methodologies to incorporate additional features.

Social Media activity integration – Although What no Safety had a social media presence it had not been developed or utilised in a sustained manner. Purpol Marketing developed a schedule of activity to increase exposure to the market place. Efforts were focused on two channels. Firstly, on LinkedIn a new company profile was developed to highlight the credentials and skill, this then was followed up by a targeted contact strategy to develop both Alastair’s connections and company followers. This exercise encompassed targeting professional group membership and participation via an active content communication strategy. The second phase included the development and implementation of a maximised Twitter profile designed to establish an increase in followers. These processes resulted in What no Safety being exposed to in excess of 2,500 additional industry contacts.

Case Studies – Finally, Purpol Marketing undertook the process of developing a suite of case studies to showcase the extensive experience and the unique approach of What no Safety. This included branding template development and evolving the content structure to promote the benefits of the service. Purpol undertook client telephone interviews to gain specific insight and then crafted the case study content, using appropriate imagery to supplement the text.

Alastair Barrett – Managing Director – What No Safety Services Limited commented:
“Denise O’Leary and Gavin White of Purpol Marketing were a great help in defining our marketing strategy. At What no Safety Services Ltd, we were an established business but needed a strategic refocus and used the growth voucher to set the strategic direction. Denise and Gavin had specific knowledge of our sector which meant their recommendations were easily translated into action.”

As part of the on-going development of Cistermiser Ltd, Purpol Marketing Limited were asked to undertake an audit of the existing CRM system being utilised by the company made up of office and field staff.. The primary focus of this was to gain an understanding of how effective the existing system and its configuration is at meeting both the individual user’s needs and the progressive information needs of the business.

As a means to achieve this objective Purpol Marketing undertook a number of interviews with key members of staff with the aim of understanding the following:

  • How the system has been configured
  • The customisations in place
  • Good/Bad points of the system
  • Current user pain points
  • Is the system meeting current business needs

Following the audit Purpol Marketing Limited undertook an optimisation proposal for the system to improve functionality and usability based on the information provided from the key members of personnel.

From the audit it soon become apparent that the traditional architecture of the system had been radically altered by removing the Opportunity function within the system and being replaced with a custom entity. This was done with the intention of aiding the complex mapping of customer relationships but resulted in the removal of one of the main pillars within the system. This had knock on effects through the entire system.

The outcome of the report identified that the system as it currently stood was not meeting the user’s needs. Core to the problem was the customised architecture that created a very administrative based system and through various modifications had become difficult to navigate and retrieve useable data from.

As an output of the audit Purpol Marketing developed a recommendations package tailored to the unique Cistermiser requirement.
This established the process, procedure and structure for the development of a system, which was easy to navigate and manage with one simple goal: “Create a system to provide information rather than facilitate administration”.

The package encompassed all entities within Cistermiser’s existing Sage package, with worked examples of how the system could be configured and used to their benefit while easing the burden of data management.

Furthermore it was identified how this could generate output information to further improve knowledge of Cistermiser’s client base and Opportunity source. With the recommendations in place Purpol Marketing developed an action plan to expedite the implementation stage.

David Jones – Managing Director at Cistermiser Ltd commented:
“The work undertaken by Purpol Marketing has been extremely comprehensive and provided us with a realistic appraisal of our current system followed by practical recommendations of how we can improve for the benefit of the company.”

Purpol Marketing were asked by Craig Davidge and Terry Lee of Rosemont Recruitment to offer strategic marketing advice to optimise their future company brand positioning.

As a leading construction recruitment consultancy, Rosemont were looking to develop an updated mission and vision statement and create a value proposition that was understood by clients. They were keen to explore marketing segmentation options so they could develop the company aligned to client expectation.

Following an initial scoping meeting and telephone briefings, a marketing structure review was undertaken to fully understand the current business imperatives and ensure that marketing initiatives generated were united with these.

At the meeting a number of elements were explored including:

  • Market competitor activity analysis by sector
  • Market situation analysis
  • Marketing future planning analysis using a marketing plan template
  • Business process investigation
  • Business Vision, Mission and ‘Why’ leading to Brand evolution

Prior to the workshop, Purpol Marketing undertook desk research to identify the segmentation methodology used by other recruitment companies in the sector – they were revealed to be muddled across a variety of characteristics! We were able to recommend a cohesive and clear market segmentation strategy to define the elements most valued by customers and to suggest ways that these could be emphasised in future content and messaging.

Our recommendations distilled the company mission to be ‘Providing recruitment consultancy expertise into the construction sector. Offering ideally matched candidates to clients by using tailored search methods from industry knowledgeable consultants with a dedication to never compromise on quality.’

The final stage of the process was a report documenting the audits and proposals for the future direction of marketing activity to support the business growth aspirations.

Craig Davidge, Managing Director at Rosemont Recruitment commented:
“Purpol Marketing showed their construction industry pedigree and provided a professional assessment of our business requirements. Denise made meaningful and practical suggestions that were innovative to allow future stand-out in our marketing activities.”

Terry Lee, Operations Manager at Rosemont Recruitment stated:
“We found it extremely productive and enjoyable – some great options have been presented which we can now select from, I am looking forward to putting things into action!”

Purpol Marketing were contacted by Mark Lennox of SML Contracts as they identified that they had growth ambitions but needed some strategic marketing advice in order to realise these.

Following an initial meeting, a consultation workshop was held to undertake a competitor analysis, a company SWOT analysis and a marketing audit.

With a three year plan already in pace, time was taken to understand the required future direction of SML Contracts, including current sectors of activity, expertise and project size. This enabled recommendations to be made for phased activity which could be realised over the coming year.

Aspects such as business development, maximised bid impact on pre-qualification and tender questionnaires and customer contact matrices will all form part of the future strategy.

Mark has extensive experience in senior roles within major contractors and understands the requirements of delivering on site. Purpol Marketing identified that the next stage of SML Contracts business development requires the evolution of the bid strategy in order to secure larger individual projects.

Following the workshop, the final stage of the process was a report documenting all of the audits and proposals for future direction of the company. This enabled the immediately identified items to be put into action, and to set an agenda for future business support.

We also recommended a brand redevelopment and customer segmentation proposal that will assist in driving the business forward in line with the objectives set.

Mark Lennox, Managing Director at SML Contracts commented:
“The SML team really enjoyed working with Purpol Marketing at the strategic marketing workshop. It enabled us to place priorities on our workload and focus our activity for maximum impact.”

“Denise was able to explain the science behind the business planning models in a clear manner, relevant to our business and her construction sector knowledge was invaluable in this process.”

When it comes to Bid management – you want experts who understand the requirements of the bidding process. Purpol Marketing engage with the government at Cabinet Office level about policy, providing clients with insight on the future procurement drivers and well as content optimisation.

We can manage the whole bid management process on a complex framework submission, act as bid writers for a specific project or assess your past bids to advise on maximising future bid content.

Tew Bros Limited provides the full range of building maintenance and refurbishment services on local authority, public and commercial properties including schools, fire and police stations, factories and offices. Their skills are deployed for reactive maintenance repairs, maintenance contracts for public authorities, all aspects of refurbishment and rebuild, site management for CDM and associated building works in connection with mechanical and electrical works.

Having successfully pre-qualified for Lot 1: General Building Works £1 to less than £250,000 of Hampshire County Councils Minor Works Framework the tender arrived at a period where workloads were extremely high and was conducted concurrently with the HCC Building Fabric Maintenance tender which the company was also bidding. As such the Tew Bros team approached Purpol Marketing, who were also supporting on the building fabric maintenance tender to aid in the development of the tender.

Having already established a good understanding of the Tew Bros competencies Purpol Marketing had an advantage of knowing the company’s strengths and competences. With the tender being based around an example project the response required demonstration of construction and framework service excellence. The Purpol Team took on full responsibility for the bid management of the project and started by fully reviewing the submission requirements and establishing the structure to each question.

An initial project kick-off meeting was held with the Tew Brothers team. This was a chance to for the full team to look at the project and work out the collaborative approach, utilising the construction expertise of Tew Bros and bid expertise of Purpol. As an output Purpol commenced drafting question responses and Tew Bros developed the construction elements including method statements and programme.

Once Tew Bros had completed all the relevant information Purpol set about incorporating the knowledge into the responses and instigated a project tracking and approval process to ensure an accurate log of the response status was maintained.

A mid bid review was held to gather the team together, undertake a comprehensive review and enable the push towards the finalisation of the submission.

An extensive review was undertaken by Hampshire County Council which resulted in Tew Bros successfully securing a position on the 4-year Minor Works Framework.

Jayne Alford – Tew Bros Limited commented:
” We were delighted to work with the Purpol Marketing team again on this important framework bid. Their approach is really effective and helped present Tew Bros competences, showing our strengths and competences – which is often harder to do from inside the organisation. Through the strong set of responses, we were able to show our client the importance of this contract to our business. The messaging and output quality of work from Denise and Gavin at Purpol has enables us to achieve success.”

Tew Bros Limited provides the full range of building maintenance and refurbishment services on local authority, public and commercial properties including schools, fire and police stations, factories and offices. Their skills are deployed for reactive maintenance repairs, maintenance contracts for public authorities, all aspects of refurbishment and rebuild, site management for CDM and associated building works in connection with mechanical and electrical works.

As a major part of the supply-chain for the existing maintenance contractors for the Building Fabric Reactive Maintenance for Hampshire County Council 2012 – 2016 the framework drives a significant volume of the Tew Bros business.

Provide a range of services including:

  • Drainage
  • Flooring
  • Doors repairs and replacements
  • Decorating
  • Window replacements
  • Plumbing
  • Glazing
  • Roofing
  • Specialist works on metal windows and doors
  • Brickwork
  • Tarmac / surfacing repairs
  • Rainwater maintaining rainwater goods
  • Structural works
  • Environmental health
  • Fire repairs

When the Framework was up for renewal Tew Bros knew the importance to their business and decided to bid for the contract directly. However, with an exceptional workload and lack of formal bidding experience the Tew Bros Team approached Purpol Marketing to support them in the development of the submission.

Strategic Bid Management

Working with the Tew Bros Team, Purpol Marketing took on full responsibility for the bid management of the submission. The process commenced with a complete review of the Quality submission requirement for the project encompassing a breakdown of the questions and an outline scope of the requirement. This was followed up with a day-long interview of the Tew Bros team delivering the works on behalf of the current framework members. This was the opportunity for Purpol to extract the information, ways of working and competences from the Tew Bros team and ensure this could be demonstrated and represented in the submission whilst using best practice in the bid preparation.

Purpol marketing set about developing the first draft of responses for approval and critique by the Tew Bros team and instigated a project tracking and approval process to ensure an accurate log of the response status was maintained.

A mid bid review was held to gather the team together, undertake a comprehensive review and enable the push towards the finalisation of the submission.

Following the review, an extensive review was undertaken by Hampshire County Council with the result being the successful award of the 4-year framework to Tew Bros. This was a massive achievement and a demonstration of the benefits SME organisations, providing excellent service can offer to clients. A huge congratulation to the Tew Bros Team.

Shaun Tew, Director – Tew Bros Limited commented:
” Working with the Purpol Marketing team proved to be really effective. They helped us realise our strengths and competences and then developed a strong set of responses for us to critique. We knew the importance of this contract to our business and the quality of work conducted by Purpol helped us achieve success – we are thrilled!”

Extraspace Solutions are a Leading Provider of Modular and Prefabricated Buildings for a Broad Spectrum of Sectors in the UK and Ireland. With Offices throughout UK and Ireland, they provide a total package, delivering turnkey solutions for modular building and offsite construction projects, Extraspace Solutions ensure that every project is managed smoothly and comprehensively from start to finish, on time and on budget.

Hampshire County Council procures temporary and modular building requirements via its Modular Volumetric Buildings Framework, in conjunction with framework partner Surrey County Council. Other named councils have also accessed this framework to source temporary/modular and permanent buildings.

The Southern Modular Building Solutions framework was actively tendered in spring 2016 with the aim of offering an alternative to traditional build accommodation. This form of construction lends itself to temporary/demountable buildings and it is also an alternative to traditional forms of construction for permanents buildings. It is estimated that the 4-year framework will have an overall spend of £600m.

ESS recognised the importance of this framework to their business and approached Purpol Marketing to support and develop the bid submission to ensure a position on two lots:

  • Lot 3: Permanent Buildings of modular construction between £100k and £3m
  • Lot 4: Permanent Buildings of modular construction over £3m

The project had a very short timeframe and required the response to demonstrate knowledge of the construction process, governmental policy issues and latest issues including Government Soft Landing (GSL), Building Information Modelling (BIM) and Whole life costing all within a tight page count. Overall the submission required the demonstration of competence within five areas around the scenario and core issues:

  • Design Management and Development
  • Project Management
  • Handover and Aftercare
  • Financial Control
  • Framework delivery

Purpol set about drafting the submission responses drawing upon our expertise of the market place, industry issues and framework issues ensuring a consistent message was generated through each lot submission. This was then reviewed with the ESS to draw upon their expert knowledge of the build process for the scenario within each Lot. This ensured best practice, key framework drivers such as BIM and GSL were consistently demonstrated throughout.

Notification has been received that ESS have indeed successfully won places on both Lots 3 and 4, in line with their target. Purpol Marketing are delighted that their expertise has resulted in such an important win for their valued client.

Paul Tierney – Managing Director Extraspace Solutions Limited commented:
“We are over the moon with what Purpol Marketing delivered, they impressed us with their construction knowledge as well as their flexibility to work to our changing requirements. This framework win was a key target for us, securing a place on both lots we wanted is a testament to Purpol’s efforts alongside our team”

TClarke are a nationwide building services contractor delivering the full range of mechanical, electrical and ICT services from strong local teams across the country. Their focus is on being a top five contractor in each of the specialist areas we work in – and equally on the retention and enhancement of their traditional reputation for delivering good value, total trustworthiness and excellent work quality.

With a team of 91 staff, TClarke South West have one of the region’s largest directly employed workforces priding themselves in the employment and development of local people. When the opportunity to bid for the Mechanical and Electrical Services package and become preferred supplier on major project at Derriford Hospital in Plymouth TClarke approached Purpol Marketing to conduct a review of their Qualitative submission to ensure they maximised their credentials.

With an exceptional history of delivering projects to the highest standard TClarke South West wanted to ensure their proposal document reflected this. With a draft document completed by the team Purpol were asked to complete a full review, assessing the responses, how they matched the evaluation criteria, identifying any gaps and offering areas of improvement.

Purpol set about interrogating what was already a strong submission, conducting a word by word assessment, utilising an in-depth knowledge of best practice and latest industry developments to maximise the credentials of the TClarke team. This included ensuring consistent messaging across the submission, how to optimise the team’s CV’s, presenting the logic behind the delivery programme, selling the companies skills through their historic case studies, BIM best practice, GSL capabilities and how to present the document to make it easy for the assessor to award points.
Working towards a quick turn around Purpol worked with the TClarke team to receive and turn the review around in one and half days of receipt. Following the review, we are delighted to confirm that TClarke secured their position as preferred Mechanical and Electrical Services supplier on the Derriford Hospital Lightwell Theatres.

Rob Faro – Managing Director – South West Region TClarke PLC commented:
“The support provided by Purpol proved to be really insightful. To have an external expert review and critique our submission as well as offer knowledgeable insight into how we could improve our bid made a real difference. We are lucky enough to have a strong proposal with a history of delivering best value for our clients, Purpol helped us explain how we will continue to do this.”

W B Griffiths & Son Ltd (WBG) are a Regional Contractor proud of their Welsh heritage and location in Haverfordwest. Founded in 1920, and still operating from the same location after multiple extensions, they have 95 years of experience in the construction sector. Having grown from being a small builder WBG are now a highly respected Regional Building Contractor working for Local Authorities and Major Public Sector clients confidently entering into contracts in the excess of £6 million.

In June 2015 Carmarthenshire County Council in association with Neath-Port Talbot County Borough Council, Pembrokeshire County Council, the City and County of Swansea & Ceredigion County Council released the tender for the South West Wales Regional Contractors Framework, a four year fixed term framework.

Purpol Marketing were approached by WBG to support them in their bid for Lot 7, West Area for projects valued between £1 Million and £3.5 Million and generate a newly branded and professional scripted tender response. In order to undertake the project Purpol Marketing undertook an initial review assessment of the tender requirement with the WBG team to ensure all the requirements of the submission could be fulfilled within a tight timescale. This encompassed four sections:

  • Volume 4a – Supplier Qualification Information Database (SQUID)
  • Volume 4b – Framework Quality Assessment
  • Volume 4c – Project Quality Assessment
  • Volume 4d – Project Specific Cost

This first gateway was successfully passed and the working relationship was established to deliver the project together with Purpol Marketing establishing a delivery programme and sign off procedure for the delivery in line with the timeline.

With a vast amount of information required for the delivery of the tender Purpol Marketing set about scripting the responses for the submission. Early in the process WBG recognised the quality of information being produced and asked if Purpol Marketing could support in the undertaking the following additional lots:

  • Lot 1 – Carmarthenshire County Council – £150,000 – £1 Million
  • Lot 2 – Ceredigion County Council – £500,000 – £1 Million
  • Lot 4 – Pembrokeshire County Council – £250,000 – £1 Million
  • Lot 9 – West Area – £3.5Million to £7.5 Million

Purpol Marketing took up the challenge and delivered a cohesively branded and messaged submission of 478 unique pages, covering all aspects of the various quality elements of the tender utilising our unique knowledge of marketing and critical issues within the construction industry. We were notified in Jan 2016 that W B Griffiths had won a place on all 5 lots they applied for – a phenomenal result for Purpol Marketing!

Neil Griffiths – Managing Director W B Griffiths and Son Limited commented:

“We have been really impressed with Purpol Marketing. They integrated into our team really well and delivered not only a level of quality that was above that which we could on our own but what we feel is above anyone else in the industry!”

Extraspace Solutions are a Leading Provider of Modular and Prefabricated Buildings for a Broad Spectrum of Sectors in the UK and Ireland. With Offices throughout UK and Ireland, they provide a total package, delivering turnkey solutions for modular building and offsite construction projects, Extraspace Solutions ensure that every project is managed smoothly and comprehensively from start to finish, on time and on budget.

Bid management is a specialist field, as it demands understanding and conformance with strict procurement requirements. To successfully get through the procurement process, the bidding organisation needs to generate a compelling response backed up with relevant evidence.

Purpol Marketing were approached by Extraspace Solutions to support them by assessing a historic bid in order to offer feedback to improve their future score. They were already successful, but were looking to elevate their pitch to the next level. Following a detailed assessment of the content provided and the scoring criteria, Purpol provided a 54-page report that assessed each element of every question and identified key themes, reviewed the answers in line with the scoring matrix and offered content optimisation suggestions.

Having experienced the detail that Purpol were able to provide, Extraspace then commissioned Purpol to act as bid writers as an extension of their bid writing team. Working together through a cloud based platform, Purpol were able to create, edit and optimise content for several critical bids, where internal resource was stretched. With the focus on client bid deadlines, evenings and weekend working was required to provide the level of support needed, with open and active communication to keep everyone updated on progress.

Purpol was delighted to provide this level of expertise on a pay as you go basis to Extraspace so that it enabled them to overcome limited resource capacity at a time when they had several desirable projects arrive for tender within the same timeframe.

Having successfully delivered several bid writing assignments, Purpol have built upon their knowledge of the Extraspace Solutions offer and are able to act as emergency support when required, often within very tight notice timescales. Purpol Marketing enjoy that challenge and delight in helping Extraspace win more contracts.

Paul Tierney – Managing Director Extraspace Solutions Limited commented:
“ Purpol Marketing really impressed us with their construction knowledge and the ability to write as a fully integrated part of our bid team. The level of content delivery is exceptional from both a style and technical knowledge perspective and the service is fantastic supporting us when time is always of the essence!”

Purpol Marketing were asked to provide Bid Management and Prequalification Questionnaire knowledge to King Builders to assist with their submission for securing works on a Housing Authority construction framework. King Builders (Gloucester) Ltd is a well-established local company working throughout Gloucestershire for the past 35 years. They undertake all types of building works in the private and public sector. The Company has the added benefit of a joiners shop, carrying out hard and softwood joinery. Their Directors and staff have many years’ experience in the trade and are available for advice and assistance with any building project.

Purpol Marketing were able to provide analysis of the existing PQQ quality submission content and recommend additional content to highlight the best practice that already existed. The presentation techniques recommended were designed to maximise the impact of the displayed information and make it easy for the PQQ marker to see the relevant attributes. Purpol Marketing held a briefing with the team at their Gloucester office to explore the current content and explore any potential gaps in the information. Following assessment of the bid criteria, the optimal structure of the bid presentation was developed to match the stated requirement. Following the finalisation of the content, Purpol Marketing delivered a report file back to the team so they can use the information for optimising future bid responses.

Rob Goddard, Managing Director at King Builders commented:
‘We were delighted to have the external construction industry insight that Gavin and Denise from Purpol Marketing were able to bring to our bid documentation. We have known each other for a long time and I have seen the expertise in PQQ and Tender quality information they have delivered for other organisations so I was confident they could make sound recommendations for our bid content. The marketing perspective that Purpol was able to bring with their tailored assessment means we were able to build the suggestions in to our PQQ bid response, allowing us to maximise our submission.’

Purpol Marketing were delighted to work with CMS Group again to provide targeted marketing consultancy in order to generate a bespoke strategic bid activity plan for the CMS Group.
The project included initial scoping meetings, a marketing audit to assess the current collateral, and the generation of the company content marketing strategy specifically aimed at the optimisation of identified business development targets.

Following on from the report and following the PAS91 template structure, detailed company specific text was generated on all relevant business areas so that the collateral was aligned to the market objectives detailed within PQQ documents.

The final bid library was presented in the PAS91 structure for ease of use and access.

Bid management is a specialist field, it demands understanding and conformance with strict procurement requirements. For success you need the generation of a compelling response backed up with relevant evidence.
Working with In-House Research and Training Limited, Purpol Marketing delivered bespoke bid management training. The full day workshop covered the following:

  • The change in Government procurement
  • The different types of procurement procedures
  • Attributes of consistently successful bids
  • Why certain bids fail
  • Critical elements in the bidding approach
  • Golden rules to deliver bid success
  • Practical tips you can apply today to improve your bids
  • Where to look for opportunities

Alex Pitcher commented
“As a company that is new to procurement, we didn’t at first realise the huge minefield we were walking into. We were like deer caught in headlights. We needed someone like Denise to provide us a helping hand on not just how to tender, but also how to find the contracts to tender for.”

“Denise has helped to provide us the confidence to tackle procurement head on without fear.”

ollowing the successful PQQ stage, Purpol Marketing have again been selected to work with a bid management specialist and support several major contractors on their Tender bids for the new Southern Construction Framework which is being launched in 2015.

A consortium of local authorities in the South of England has put together a construction framework contract which could be worth up to £4 billion. Hampshire County Council, Devon County Council and London’s Haringey Council worked together to seek PQQ submissions from contractors for inclusion on the southern construction framework for public sector major construction projects (projects worth more than £1m).

The new framework will focus on • Total cost • Visible supply chain • Early contractor input • Partnership and collaboration • Outcome focus • Predictability.

The framework model offers the following benefits: • Efficient value based appointment • Minimises non-productive effort • Brings skill early to projects • Outcomes measured

For obvious reasons, the company names remain confidential, but they are some of the biggest names in the industry.

Purpol Marketing worked as part of a team offering quality response structure and content advice as well as answer crafting, proof reading, content consolidation within the stated page limits and mock evaluation of the answers.

Denise O’Leary commented:
“Following my previous success on the precursor framework – Construction Framework South West – securing a place for a consortium of SME’s not once but twice.”

“I am delighted to be involved with the new Southern Construction Framework. Purpol Marketing understands what is being asked of the contractors and were able to offer valuable marketing insight as to which elements should be included and highlighted within the Tender.”

Purpol Marketing were asked to provide Bid Management and Prequalification Questionnaire knowledge to Lowrey Contractors to assist with their submission for securing works on a Water utility company framework.

Lowrey Contractors are recognised as a local civils and security expert and were looking to increase the range of influence and win projects from water company frameworks.

Purpol Marketing were able to provide analysis of the existing bid library content and create new content including flowcharts, graphics and images to highlight the best practice that already existed.

The presentation techniques used were designed to maximise the impact of the displayed information and make it easy for the PQQ marker to see the relevant attributes.

Purpol Marketing held a briefing with the team at their Bristol office to explore the current content and explore any potential gaps in the information. Following assessment of the bid criteria, the optimal structure of the bid presentation was developed to match the stated requirement. A filing hierarchy of documents was developed for ease of understanding.

Following the finalisation of the content, Purpol Marketing delivered a document file back to the team so they can use the information for future bids.

Jayne Lowrey, Director at Lowrey Contractors commented:
“We were delighted to have the external construction industry insight that Denise from Purpol Marketing was able to bring to our bid documentation. As construction people we are traditionally great at delivering the service, but have historically been reserved about documenting our skills.”

“The marketing perspective that Denise was able to bring to our PQQ bid created a professional presentation which is sure to be valued by our clients. We are able to take this learning for our other bids and will update our bid library with the new graphics and content so we can gain maximum use from it in the future.”

An authoritative voice, targeted messaging and appealing graphics for your target audience delivers a powerful proposition.

Promotion of your business is what makes non-customers take notice of you and reinforces the decisions made by existing customers in selecting you. Purpol Marketing can optimise your image and presence within the marketplace, delivering a message that is consistent, relevant to your audience and easily identifiable.

Purpol Marketing have continued the successful international marketing of a jewellers in a popular tourist resort in Rhodes, Greece.

Following a successful marketing strategy meetings since 2014 and ongoing advice, September 2016 saw the recommendation to design and develop promotional bags to promote the business.

Well-respected Jewellery retailer, Jewels & Jewels in Pefkos, Rhodes; has many major brand franchises and a loyal customer base. The promotional bags were targeted for delivery in order to benefit from the premium end of the tourist visiting timetable in September 2016. By building on the existing strategy development, Purpol arranged for the selection, design and delivery of jewel coloured branded promotional bags to further market the business.

Purpol Marketing recommended to Jewels & Jewels owner, Agapitos Panagos that branded bags are particularly valuable as promotional gifts, as shops now charge to buy disposable plastic bags at it will lead to long term brand recognition as well as a memory of a valued purchase associated with the Jewels & Jewels brand.

Agapitos Panagos commented:
“It was fantastic to work with Denise again on the continued development of our marketing strategy. She is able to bring huge insight as to what is successful in international markets and transfer her knowledge to us.

Facebook has gone mad with people commenting that they want a bag – we will need to reorder very soon!”

Purpol were approached to support Diet Doctor London, managed by Temi Towry Coker, who wanted to position their marketing and business development efforts onto a more strategic platform.

Diet Doctor use an integrated system including exercise plans, nutrition plans, motivational techniques, food education and personal coaching, they provide a holistic approach to support people. Established as a franchise originating from America, Temi was in pursuit of a strategy to maximise the tools available to her to source and convert new clients.

Delivered entirely through a digital platform Purpol worked with Temi to understand the unique environment she operated in, the challenges and opportunities open to her.

An initial Skype audit was undertaken with a template provided electronically to Temi to expedite the identification of key considerations.

As a result, Purpol developed a draft report bespoke to Diet Doctor London undertaking a SWOT analysis, competitor analysis, Target Market Identification/Analysis, 7P’s of Marketing (Place, Product, Price, Promotion, People, Process and Physical Evidence) followed by next steps.

A final Skype review discussed the report, recommendations and the way forward for Diet Doctor London.

Temi Towry Coker commented:
“It was fantastic to have the marketing insight from Purpol marketing available via phone and Skype so we did not have to waste time or money travelling. Purpol provided templates that we used to form our discussions – it was a very useful process.”

Services Design Solution Ltd returned victorious from the prestigious Young Engineers Awards presented annually by The Chartered Institute of Building Services Engineers. Building mechanical and electrical engineering consultancy Services Design Solution (SDS) not only won their category of Small Business Employer of the Year but also took the coveted overall title of Employer of the Year 2015, beating national and international companies.
The company, whose head office is in Plymouth, with further offices in Exeter and Bristol, were nominated for the awards held at The Institution of Mechanical Engineers, in London, last month, following their ‘excellent commitment made to the development of young engineers’.

SDS wanted to maximise the opportunity presented by the awards and contacted Purpol Marketing to generate a PR strategy that included bespoke releases for both regional and national media.

Managing Directors Shaun Hoppins and Richard Johns, who founded SDS ten years ago, appreciated that the awards were a credit to their team’s advancement of training and development initiatives and the hard work of their apprentices and graduates. They wanted to make as much noise as possible about the achievement.

Shaun said: “As a small consultancy it was extremely rewarding to win CIBSE’s Employer of the Year award for our business category and astounding to win the overall category against prestigious national and international practices.”

SDS employ around 50 staff and specialise in the design of heating, ventilation, air conditioning, electrical and public health systems for projects ranging from offices, airports, defence establishments and historic structures.

Following a telephone interview the releases were generated in proof for approval. Purpol also arranged for a professional local photographer to attend the SDS offices to capture various images of the team. SDS then approved two versions of the press release regarding their recent award win and Using Purpol’s PR associate network, the story was circulated to regional and national media.

To find out more about Services Design Solution go to www.sdsolution.co.uk

Shawn Hoppins – Joint Managing Director Services Design Solution Ltd commented:
“Purpol Marketing helped us get across our message of both the award success but also importantly raising the level of aspirations and interest in engineering. We continue in our commitment to invest in our staff so that they perform at the highest level and offer our clients the highest level of technical expertise and we have been delighted in the PR release generated by Purpol to raise awareness of our company.”

CMD Recruitment provides job recruitment, staffing and workforce management services to businesses in Bath, Swindon, Wiltshire & surrounding Counties. they provide temporary, contract and permanent staff for placement into work on a regular basis to all recruitment sectors.

Unlike many other recruitment agencies CMD have a specialist knowledge of the employment marketplace in Wiltshire. They have also evolved and developed a wealth of experience in recruiting all levels of personnel and are striving to become the desired choice in the Bath, Swindon and Wiltshire area for candidates in their job search and clients in their recruitment search.

With an increasing demand for their services they contacted Purpol Marketing to help with the factor they tell all their candidates – first impressions count!

Purpol Marketing Limited were given the brief of developing a company introduction presentation for use by CMD Recruitment to present to prospective clients in order to sell the benefits of the company and their unique approach to matching candidates with client’s requirements.

Purpol collated CMD’s information to establish a presentation that encompassed the company’s core attributes and competencies and told the story of CMD recruitment.

Working with the CMD team Purpol Marketing fine-tuned the content to streamline the information for maximum impact.

A big part of the brief was to make the presentation visually impactful. As such Purpol Marketing utilised our own experience of delivering presentations that provide impact but do not detract from the content to establish a presentation that would work for all members of the CMD team.

Matching the brief Purpol Marketing developed a full presentation with a bespoke custom animation to provide both concise company information and a professional delivery.

Dan Barfoot – Operations Manager – CMD Recruitment commented:
“We were very impressed with the turnaround on the brief we provided to Purpol Marketing. They took into consideration all the aspects of our requirement and recognised the importance this element plays in our pitching process. The work delivered was to a very high standard.”

Following previous projects of a successful marketing audit, and website refocus Purpol Marketing were again delighted to be commissioned by Craig Davidge of Rosemont Recruitment to generate focused case studies detailing the different areas of recruitment expertise offered by the organisation.

As Purpol Marketing had already delievered the project to update Rosemont’s mission and vision and company values statements this was a continued evolution of the core communication collateral.

The case studies are great an explaining what an organisation delivers within a real life context – the structure of the Rosemont case studies took the journey through the explanation of the customer, the situation of the organisation, the approach that Rosemont took to the assignment, the services provided, the alignment with the business strategy, the issues solved, the recruitment methods utilised and a client testimonial to support the Rosemont solution.

Services provided by Rosemont included:

  • Executive search
  • Insight into client operations
  • Role brief
  • Candidate interviews
  • Networking
  • Qualification of candidates
  • On boarding process
  • Client side Interview support
  • Passive database
  • Finishing Management / Customer Care

The Rosemont Solution prides itself on offering:

  • The optimal match of candidate and client
  • The recruitment solution that you need
  • Maximised value in the recruitment process
  • Beyond the brief, consistently, accurately
  • Trusted recruitment solutions

Craig Davidge, Managing Director of Rosemont Recruitment Group Ltd commented:
“The family of case studies generated by Purpol Marketing show the breadth of expertise and support that Rosemont Recruitment can provide. The impactful design of the case studies and the all-important testimonials give us great credibility.”

CMD Recruitment provides job recruitment, staffing and workforce management services to businesses in Bath, Swindon, Wiltshire & surrounding Counties. they provide temporary, contract and permanent staff for placement into work on a regular basis to all recruitment sectors.

Unlike many other recruitment agencies CMD have a specialist knowledge of the employment marketplace in Wiltshire. They have also evolved and developed a wealth of experience in recruiting all levels of personnel and are striving to become the desired choice in the Bath, Swindon and Wiltshire area for candidates in their job search and clients in their recruitment search.

With an increasing demand for their services they contacted Purpol Marketing to help with the factor they tell all their candidates – first impressions count!

Purpol Marketing Limited were given the brief of developing a company introduction presentation for use by CMD Recruitment to present to prospective clients in order to sell the benefits of the company and their unique approach to matching candidates with client’s requirements.

Purpol collated CMD’s information to establish a presentation that encompassed the company’s core attributes and competencies and told the story of CMD recruitment.

Working with the CMD team Purpol Marketing fine-tuned the content to streamline the information for maximum impact.

A big part of the brief was to make the presentation visually impactful. As such Purpol Marketing utilised our own experience of delivering presentations that provide impact but do not detract from the content to establish a presentation that would work for all members of the CMD team.

Matching the brief Purpol Marketing developed a full presentation with a bespoke custom animation to provide both concise company information and a professional delivery.

Dan Barfoot – Operations Manager – CMD Recruitment commented:
“We were very impressed with the turnaround on the brief we provided to Purpol Marketing. They took into consideration all the aspects of our requirement and recognised the importance this element plays in our pitching process. The work delivered was to a very high standard.”

Brand development for new security expert – Cautelas, Secure by name.

Purpol Marketing limited was delighted to contribute to the development work on a new brand “Cautelas” for a local security company.

Cautelas which means secure in Latin will be the future brand identity for the security products offered by Lowrey Contractors of Bristol.

The new brand features the Cautelas name and the tagline ‘secure by name’ and will position Cautelas as the experts in security, for everything from fencing and bollards, cages and hatch covers as well as specialist advisory and technical products such as ANPR camera recognition systems, CCTV, tracking systems and advice on cyber bulling.

The new identity will feature on corporate literature, a new website Cautelas.co.uk, which is currently in development by Purpol Marketing as well as company signage.

Managing shareholder David Jones commented:
“We are delighted to be working with Purpol Marketing on our brand identity and positioning in the market. The Cautelas logo has a strong feel about it and we hope will soon become synonymous with expertise in security as the brand states – secure by name.”

Chippenham based Purpol Marketing have just successfully delivered their first international marketing project. During November 2014, Purpol undertook a business development trip to both Rhodes and Athens in Greece, developing ongoing business relationships and exploring how Purpol could help organisations in various market sectors, mostly focused around tourism.

October 2015 saw the delivery of a marketing strategy workshop with well-respected Jewellery retailer, Jewels & Jewels in Pefkos, Rhodes; timed to be at the end of the current tourist season in preparation for the 2016 season. In addition to the strategy development, Purpol arranged for the selection, design and delivery of jewel coloured branded promotional pens to further market the business.

Purpol Marketing recommended to Jewels & Jewels owner, Agapitos Panagos that branded pens are particularly valuable as promotional gifts, as they can be given as a small but well – received thank you associated with a purchase. Colour matching the pens into a range of five gem like colours – Ruby, Sapphire, Emerald, Amethyst and Oynx created a further link of the pen with the Jewels & Jewels brand.

Agapitos Panagos commented:
“It was fantastic to have Denise’s practical marketing knowledge to help further develop the Jewels & Jewels marketing activity. The promotional pens look of great quality, and have been very well received by customers.”

Denise O’Leary, Managing Director of Purpol Marketing stated:
“It was wonderful to deliver our first marketing assignment within Europe and diversify our marketing strategy service into the retail and tourism sectors. Purpol are in their element helping companies with their marketing strategy, and exploring the full range of tactics before recommending those that will deliver the best results. Our principles of Purpol practical powerful strategic marketing guide us to propose the best solutions for our clients, in line with their market and budget. Jewels & Jewels has excellent customer service as the basis of their offer, making them an ideal client.”

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