Denise O’Leary is celebrating being recognised by The Guardian as part of its prestigious ‘Leader of the Year Award category in the Small Business Showcase.
Denise O’Leary, leads Purpol Marketing, a home-based business set up in March 2014 that offers brand, marketing and bid strategy consultancy specialising in the construction industry. Denise is a dynamic professional and founded Purpol Marketing to offer director level expertise in order to create effective marketing strategies on a pay as you go basis for construction companies. Her objective is to work with SMEs to guide them through major tender and bid management processes.
Denise’s extensive expertise in build process and best practice combined with solid marketing expertise are brought together to lead SMEs through strategic bid tenders. This approach has led SME clients to pitch for contracts for which they would previously never have dreamed of tackling.
The formula has been so successful that Denise’s clients are winning 95% of bids for which they tender in comparison with the industry standard of 60-65%, a figure that is even more impressive when the clients are predominantly SMEs rather than large organisations.
In 2016, the government announced it wants 30% of its £250bn spend to go to SMEs. Denise is engaging with government at No10 and at Cabinet Office level about how policy can be changed to ensure the bid process is not so onerous for SMEs. This year, she met with the Prime Minister’s policy advisor at No10 and the Head of Innovation and Growth in the Cabinet Office and through ongoing discussions and lobbying, she is helping SMEs take their “place at the table” for major projects.