Denise O’Leary shortlisted as top consultant in National Women in Marketing Awards

Posted on October 17, 2016 by Categories: About Purpol Marketing, Awards, Marketing, PR Tags: , ,

Denise is thrilled to be recognised by the Chartered Institute of Marketing’s Women in Marketing Awards for the 2nd time in her career.

Women in Marketing (WIM) takes a holistic approach to the educational and wellbeing of women through collaborations and partnerships with relevant organisations. From women working in corporations and organisations, through to female entrepreneurs, WIM reflects the evolution of the marketing world.

Their mission is to educate, inspire, connect, recognise and empower women through the cycle of their lives.

The term ‘Womenomics’ has been coined to describe the huge shift in financial power that women are starting to enjoy, with the prediction that by 2020 women’s pay will overtake men’s. Women now own 48% of Britain’s wealth, a figure that’s predicted to rise to 60% by 2025, with similar figures predicted for America. Statistics, from Ogilvy & Mather, have estimated that $12.5 Trillion is the total income of women worldwide. In 2018, women are expected to have over $40 trillion worth in consumer purchasing power (#OgilvyCannes).

Launched in 2010, the WIM Awards are established to recognise the economic, social influence and impact of women to millions.

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‘…The aim of the Women in Marketing Awards is to promote, recognise and celebrate women’s achievements in senior leadership roles, who are making a difference in a profession that touches the public in millions of ways every day’. Ade Onilude, Founder & CEO of Women in Marketing

The WIM Awards has given recognition to inspirational women in the UK, from some of the biggest brands – from Google, Boots UK to Sony.

The WIM Awards 2016, are to be held on 10 November 2016 at the Ham Yard Hotel, London

Denise is shortlisted in the Independent Consultant category – the award that recognises someone who works as an independent marketing consultant. The individual can work entirely on their own, or as part of an affiliation with another consultancy practice, but must be self-employed. In their work they will demonstrate a comprehensive understanding and application of marketing best practice, ambition and innovation, as well as be able to show a notable growth and development of their business practice and client list. They will have achieved tangible success in their approach, which should be clearly captured and presented as part of the submission.

Submissions must explain their individual’s career path to date, motivation for working as an independent consultant, approach to the discipline, examples of their work and the value they have brought to clients. The submission should be supported by testimonials from clients and/or colleagues, verifying the success achieved.