Get that winning feeling…Common trends and best practices in awards submissions.

I am often asked what elements need to be included in award nominations.

Below are a summary of what I consider to be the most important elements for award entry success.

Clear and Compelling Storytelling: Successful entries typically tell a clear and compelling story about the company, its challenges, solutions, and the impact it has achieved. A well-structured narrative helps judges understand the journey and significance of the company’s business efforts.

Explain how you shaped events not were lead by them!

Quantifiable Achievements: Judges look for proven, defined results and achievements. Entries that can demonstrate growth, revenue increases, market share gains, or other quantifiable metrics tend to stand out. Use data to support claims and showcase the impact of the company’s activities.

Get a baseline and benchmark against it.

Innovation and Unique Strategies: Highlight innovative approaches and strategies that set your company apart from competitors. Describe how the company adapted to different markets conditions and overcame challenges using creative solutions.

Name real life examples of challenge faced and solution offered.

Market Understanding: Showcase a deep understanding of the markets the company operates in. Highlight how the company adapted its products, services, and marketing strategies to cater to diverse audiences.

Showcase how your company has tailored its provision to market needs.

Customer-Centric Approach: Emphasise how the company prioritised the needs and preferences of customers. Describe how the company provided exceptional customer service and tailored experiences for different cultures and regions.

Show KPIs and Customer Achievement scores.

Effective Communication and Collaboration: Describe how the company managed cross-company and communication and collaboration within its departmental teams. Highlight strategies for overcoming any language and cultural barriers and fostering a cohesive workforce.

Remember what language each group speaks in terms of their focus and look to create common ground.

Sustainability and Corporate Responsibility: Highlight the company’s commitment to sustainability, social responsibility, and ethical business practices in its operations.

Judges often appreciate companies that prioritise these values and clients certainty now make this a priority for selection.

Evidence of Adaptation: Showcase how the company adapted its business model, products, or services to suit the specific requirements and preferences of different markets.

The pandemic provides a worldwide timeline as a benchmark for what companies achieved in difficult circumstances.

Testimonials and Endorsements: Include quotes, testimonials, and endorsements from clients, partners, or industry experts to validate the company’s achievements and contributions.

If you say you are great it is interesting but if an independent person sings your praises it is far more powerful.

Engaging Visuals: Use visuals like charts, graphs, images, and videos to support your entry. Visuals can make your submission more engaging and help convey complex information.

Don’t forget to include a document showing your PR and media coverage.

Remember – It’s always a good idea to review the specific criteria and guidelines provided by the award organisers for the most accurate information on what they are looking for in winning entries.

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