Turkey’s current situation in the global dental tourism Industry
Turkey has become known as a hotspot in the world for dental tourism, especially during the recent times of economic recession. It is estimated that over 100,000 patients from all around the world visited the country for dental tourism in 2021. It is estimated that 30 percent of all dental patients in Turkey are foreigners who decided to benefit from its many advantages.
Reasons for the countries popularity in dental tourism industry worldwide can be summarized in a few key points:
- It’s a very accessible geographical point for patients all around the world
- Surgeries and operations cost cheaper due to the country’s economic situation
- High quality and quantity of dental surgeons and doctors
- Exceptional reception for foreigners
- Can be combined with a business trip / touristic travel easily
A very accessible geographical point for patients all around the world
Turkey is known as the child of the east and west entrance. This statement, which was originally meant to refer to its culture, also applies to its geographical location. No matter what continent or nation you are coming from, it can be reached without much effort. The country has, for a long time, benefited from the advantages of being situated in a very convenient location for tourism of all sorts.
One of the biggest airports in the world is Istanbul Airport in Turkey, which should give an idea of just how much its central location helped it with tourism. It was built due to the high influx of foreigners visiting the country for all sorts of reasons and despite not running at full capacity, it is running at a pace which an airport of normal proportions could never handle.
Surgeries are cheaper in Turkey
Generally speaking, dental procedures in Turkey may be up to 90% less expensive compared to what patients would’ve had to pay in their own countries, and 67% of people who travel overseas take advantage of this to save money on their private medical care. On average, dental surgeries in Turkey are 70% less expensive than in much of Europe. People get the “bang for their bucks”, without compromising even a bit of the quality of the operations they would’ve had in their own countries. You might want to look into the Periodonta Dental Clinic in Istanbul at periodonta.com for your dental clinic of choice, as they have gone through the effort of making their treatments as affordable as possible for patients traveling abroad. It is also located in an extremely central spot for patients who would like to combine their trips with a business trip or a touristic visit.
Additionally, Turkish Airlines has been known to help people visiting for dental tourism with a special discount. If you add up the cost of your operation, travel, and hotel costs, it will probably be a lot less expensive than what you would’ve paid in your own country for dental operations. Needless to say, this is the biggest reason people choose Turkey for their dental operations, so you might give it a thought too.
Quality of dental clinics, doctors and surgeons
The Turkish healthcare system is unique in that the government supports its growth and modernization, ensuring that it remains at the cutting edge of the field for a fraction of the international dentistry costs. Many of the country’s dentists are being sent abroad to receive the best education possible and serve patients that visit their countries with treatments of the highest quality. To continuously develop and expand the nation’s healthcare infrastructure, the government uses a PPP model (private-public partnership), with private institutions also making improvements to their facilities.
Exceptional reception for foreign patients
Many clinics in Turkey depend on the influx of foreign patients for their revenues, as they have proved themselves to be a constant stream of prospective money making opportunities. This means that the country is home to lots of clinics exceptionally receptive to foreign patients, able to accomodate to every request of theirs with a schedule set for the convenience of their international customers rather than the classic 9-5 schedule you may expect from a dental clinic
Can easily be combined with a holiday / business trip
Many of the country’s dental clinics are placed strategically, enabling patients to travel the cities they have landed in without consuming too much of their time. Turkey is known for its touristic attractions and patients may naturally wish to spend more of their times on these attractions rather than traveling to and from their hotels all the time. This should be of no concern for patients traveling to Turkey, as the dental clinics are located in strategic locations.
Lesson to be learned for entrepreneurs:
The reasons for the country’s popularity in dental tourism, as listed above, were based on its offerings and not on the marketing efforts that went into the sector. One key lesson that can be learned for prospective entrepreneurs wishing to draw customers across the globe for medical or different sectors is that coming up with a great offer is the best marketing effort that can be made, as it can be enough to draw customers by itself like it has been the case with Turkey, without any additional effort put into its advertisement.
It is true that Turkey was in an advantageous situation to draw customers due to its economic recession in the first place, but this isn’t the end of the line for what can be done to attract customers. Simply training a staff well equipped to handle foreign patients and placing your business in an attractive spot for people to combine their trips with trips of other kinds will be a good start to adapting Turkey’s business models. There is a niche for everything and simply filling that niche in your country may be more than enough to increase your businesses revenue maybe two or even three fold.