Following an advert posted on LinkedIn offering professional design services, Omnicloud got in touch and commissioned Purpol Marketing to development a logo for their brand. As there was no pre-existing logo, Purpol’s designer liaised directly with Managing Director Katya Lewis. The brief set out for the design included suggested colours which were; blue, gold, green, grey, and soft yellow. In addition to this, Katya also requested a creative option that incorporated her love for cats too. Katya also identified the company tagline of Challenge, Inspire, Deliver; which needed to be incorporated. This accurately summed up what the company stood for and made the brand recognisable and authentic in the eyes of their clients.
Working through the creative process, 5 variants of the logo were developed to be shown at the first stage. They were presented in a PowerPoint presentation format which detailed the different concepts and identified the elements in the design. Following detailed feedback from Katya, which included the aspects that were particularly liked; Purpol were able to finalise the preferred bold font type and the concept design layout. Katya decided to progress with the ‘Icon’ format of the logo, therefore the cat design variant was dropped.
The final logo variant was developed on the ‘Icon’ creative approach, so that the icon image could be used on its own in the future as required. The Capital ‘O’ was selected for the main icon in a friendly yet powerful rounded bold font and the colour was selected to fit both the technology / IT sector as well as appear inspirational. The Icon was then further developed by adding watermarked clouds within the ‘O’ in a complementary tone. This delivered further design stand-out, and added inference to the Omnicloud name. The final design detail matched the blue colour on the dot on the i of Omnicloud .
Following final approval, all artwork filed we provided in EPS and JPEG formats including confirmation of the HEX, CMYK Colour Mix and Font details. Onmicloud are delighted with their new logo and will be rolling out the usage of the design cross their marketing collateral including social media, helping the brand to become recognisable to their clients.
To find out more about Omnicloud – click this link https://sway.com/M5pIQ4BcHdtcgoDO
Katya Lewis, Managing Director at Omnicloud commented:
“I really love the professional feel of our new logo representing the Onmicloud business brand. Selecting the icon design was the right choice for a professional and corporate persona within our industry. Purpol Marketing was with me through each stage of the design process and was on hand if I had any questions. The actual design was done in a professional manner and a quick turnaround”.