Purpol Marketing Launches New Virtual Marketing Director service.

Posted on June 30, 2016 by Categories: About Purpol Marketing, Marketing

In these challenging times, the cost of employing a senior expert may be hard to justify. Most business owners appreciate that the strategic business direction needs to be mapped out and essential to a marketing plan is knowing your market. A Virtual Marketing Director is an invaluable resource – at your fingertips exactly when you need support.

If you are an ambitious start-up, growing small business or an established corporate, you will benefit from high level marketing expertise, enabling you to reach new customers and maximise your revenues from existing clients.

Purpol Marketing have launched the new Virtual Marketing Director service to provide continuous marketing expertise on a pay-as-you-go basis. Virtual Marketing Director is a flexible and bespoke resource that can integrate seamlessly into your business for a fraction of the cost of employing a senior marketing professional. The Virtual Marketing Director service delivers true value, clarity and strategic direction to any business for the monthly fee of £500 ex vat per month.

The Virtual Marketing Director service gives you access to support and insight from our highly experienced marketing team. The Purpol Marketing’s Virtual Marketing Director will support your business by:

  • Business development
  • Strategic planning
  • Market strategy and implementation
  • Communication preparation
  • Marketing activity monitoring
  • Mentoring and training

Purpol Model Review Acquire Promote Retain

With a structured approach and through close integration with your team The Virtual Marketing Director service includes the following:

Review – Facilitating the strategic roadmap on how to direct your business

The Strategic planning stage creates and develops your marketing strategy.

  • Analysis of your current situation
  • Research and detailed understanding of your market
  • Competitor analysis
  • Segmentation of your audience
  • Definition of objectives and KPI’s
  • Development of a clear and integrated strategy


Acquire – Practical techniques for generating new customer leads

Assessment of marketing activity with a Quarterly review meeting to discuss:

  • Business development objectives
  • Lead generation
  • Bid and Pitch development
  • Progress against previous objectives


Promote – Creating an authoritative voice targeted to your audience

Promotion of your business for powerful impact.

  • Development of promotional marketing plan
  • Brand assessment
  • Website review and optimisation
  • Direct marketing
  • Social media Integration


Retain – Understanding and developing customer loyalty

Retaining customers for ongoing business sustainability.

  • Customer Relationship Management (CRM) system development
  • Loyalty schemes
  • Referral and partnership programmes
  • Cross and upsell targeting


When signing up for the monthly Virtual Marketing Director service you will receive:

  • Initial strategy consultation in first month and every quarter
  • Development of strategic marketing plan
  • Quarterly detailed action plans of all tactical marketing activities including:
  • Communications planning
  • Content creation – Adverts, Direct advertising, Blogs, Vlogs, lnfographics, Thought Leadership articles and White Papers
  • Promotions, events and customer communications
  • Quarterly review of progress against objectives and KPI’s defined in the strategy.
  • Implementation support including:
  • Skype consultation every month to keep updated with progress
  • Back up support by phone email and Skype when you need it

… all this for only £500 ex vat per month

If you want to pay annually we can make this even better value with a yearly fee of £5500 – offering a £500 discount.


Fast-track Virtual Marketing Director Service

Full Marketing planning and strategy development bespoke to your business from £2,000

If you need to get started quickly, we have a fast track service to deliver and develop effective business and marketing strategies for companies who want focused support. Our services provide senior level marketing expertise exactly where your business needs it most. To discuss the strategic support that is right for you, call 01249 481411.

Purpol Marketing are experts in helping you develop your Marketing Strategy – for more information visit www.purpolmarketing.co.uk or call us on 01249 481411