Facilitating the strategic roadmap on how to direct your business

The detailed Business Review is a strategic imperative. If you don’t know where you are going, how can you make the right choices to ensure you actually get there?

Business strategy must be understood at all levels, and this can only be achieved with effective communication. Analysis of the data and effective communication will deliver a clear effective strategy.

Purpol Marketing is pleased to offer strategic expertise on:

  • Business strategy; including Macro/Micro Environmental analysis and competitor analysis
  • Market segmentation
  • Marketing Mentoring and Training

Analysis Tools

Purpol Marketing proves clients with an understanding of the whole business operating environment, with analysis tools for:

  • Macro environment
  • Micro environment
  • Competitor analysis
  • Behavioural segmentation
  • Industry structure analysis
  • Internal business audit
  • Marketing mix
  • Marketing structures
  • Marketing systems
  • Market segmentation


Market segmentation is the basis for dividing a population on similar needs and wants. It involves dividing a broad target market into subsets of consumers who have common needs, preferences and priorities. Strategies are then generated to actively target them. Defined market segmentation boosts marketing effectiveness.

Understanding target audiences is fundamental to building successful marketing campaigns. Marketers can now focus with greater precision, creating specific messages tailored to specific customer group needs or aspirations.

Sophisticated Customer Relationship Management (CRM) systems and creative design combined with data mining capabilities allow marketers to focus on comparatively small target groups.

With the advent of permission marketing, this leads to audience segmentation becoming truly personal. A bespoke message can be generated specifically for individuals; based on location, gender, demographic profile and browsing habits.

Contact us to get your strategy sorted!