We have had more great success with our latest direct mail campaign with a 29% open rate and 3.7% click through. When comparable to the industry average of 3.0% this is a great success, really showing the power of a white paper! With this in mind, we have now found a winning formula when writing mail outs and will look for ways to keep this click through rate high and even increase it, being mindful to continue to write thought leadership articles.
I have also continued to create more graphics in relation to bid writing, branding and marketing strategy, providing an overview of the process, which are continuing to get positive responses. We have also just opened an Instagram account and I will be looking to upload some content on to our profile in the coming weeks, so keep a look out for that!
Having emphasised the power of having a bid library through our #PurpolTopTip’s, towards the end of the week I have been working with Denise and Gavin, remotely, to help construct a bid library. We currently have flurries of information across all documents. Organising this information we have on a company we tender for will prove invaluable later on, and will be able to reap the rewards in future tendering with time saved on searching our database.
Next week I’m sure I will be moving away from our own marketing efforts and jumping to the bid-side of the company, but in line with Purpol’s work approach, this will be amendable to change!