WINNER – How to WIN Business Awards book is launched

Denise O’Leary’s first book WINNER – How to WIN Business Awards has been launched.

The book has already been an Amazon Number 1 best seller in the PR category and has topped several charts in the Hot New Releases prior to its official release.

In WINNER – How to WIN Business Awards, Denise shares her award winning process, telling the reader where to look for awards to enter, advising on what evidence to gather and providing tips on what techniques to adopt so that your entry stands out for the judges. Winning an award has numerous benefits for your business enabling you to: gain competitive advantage; achieve independent validation; generate free PR, boost team morale and secure trust in your business.

Denise says “Many business owners and small businesses dream of the profile they could create and look on in admiration at other award winners. They wonder how they can achieve that success for themselves and their business.
I wrote the book WINNER so I could share my insight as an international and UK multi-award winner and judge – and I have lots of information from other winners and judges as well.
It really is the most comprehensive book on the subject of award entry – I have not seen another written on the subject worldwide – so I do hope that it helps a lot more business owners, marketers and sales professionals gain the confidence to put themselves forward for awards.”

We have had some amazing testimonials so far, from those who had advance copies and we have award winners and finalists already in 2020! Says Denise who, as her day job, helps her clients win major bids and pitches.

In easy to understand chapters, my book takes the potential award winner on a journey to success. Starting from ‘Has my company got what it takes to win awards’, right through to ‘How to make your entry stand out’ and ultimately ‘what you can expect from an awards ceremony.’ We include ‘real life’ tips from winners and what they have included with their entries in order to get winning appeal. Also important are the hints from awards judges as to what they look for when assessing an entry, what they award points to, and also what they don’t like to see. All stages of the process are explained and then supported with ‘top tip’ graphics to summarise the learning. This is fully reinforced by exercises for the reader to capture key aspects of their business story as they progress, making entry in the future so much easier.

The book has additional insight from a business psychologist on why award entry can provide validation for yourself and your business. He explains the influence of the individual’s attitude to risk, how to exploit the personality traits of a winner, and how the psychological process of entry can improve your attitude towards your business to drive further success

A whole summary chapter is also presented at the end of the book, to act as a practical reminder when the reader is in the actual entry process, covering of all the elements to be considered.

I was so delighted to host this celebration event as part of the launch and thrilled that so many people were able to join me. I hope the next celebrations will be when I hear about all the winners who have read the book.

WINNER – How to Win Business Awards, available on Amazon
and more information is available on