Purpol Marketing Secures UK Trademark for WINNER AI®, Strengthening Its Position in Award-Winning AI Innovation
Chippenham, UK 17th Jan 2026, Purpol Marketing is proud to announce that WINNER AI® its flagship AI-powered award entry writing tool, has been officially granted trademark registration in the United Kingdom, marking a significant milestone in the company’s growth and intellectual property strategy.
The trademark has been registered with the UK Intellectual Property Office, providing formal protection for the WINNER AI® brand and reinforcing Purpol Marketing’s commitment to responsible innovation, quality assurance, and long-term value creation in the AI tools market.
WINNER AI® is a specialist generative AI platform designed to help entrepreneurs, business owners, and organisations craft high-quality, criteria-aligned award entries. Built on the principles outlined in Winner: How to Win Business Awards, the tool combines structured intake, category-specific logic, and rigorous governance controls to support ethical and transparent use of AI in competitive business writing.
“Securing the WINNER AI® trademark is a crucial step in protecting both our brand and our users,” said Denise O’Leary MBE, Founder of Purpol Marketing. “It reflects the seriousness with which we approach innovation, governance, and trust. As AI adoption accelerates, businesses need tools they can rely on – not just for performance, but for integrity.”
The trademark registration supports Purpol Marketing’s wider strategy to expand WINNER AI® across multiple award programmes, sectors, and international markets, while safeguarding the originality of its methodology and system design. It also provides customers and partners with assurance that WINNER AI® is a formally recognised, protected brand operating within established UK legal frameworks.
This milestone follows a period of rapid development for WINNER AI® including tailored editions for leading UK and international business awards, enhanced security and access controls, and the introduction of optional expert human review to complement AI-generated drafts.
Purpol Marketing continues to invest in the evolution of WINNER AI® ensuring it remains a trusted, compliant, and high-impact solution for organisations seeking recognition, credibility, and growth through awards.
