DENISE O’LEARY MBE CELEBRATES LAUNCH OF WINNER SECOND EDITION AT TBE SHOW 2026
Award-winning Wiltshire entrepreneur brings her award-winning expertise to the South West business community
Wiltshire, UK – September 2026 – Award-winning entrepreneur, author and business mentor Denise O’Leary MBE, Founder and Managing Director of Purpol Marketing, celebrated the launch of the newly updated second edition of her bestselling book, WINNER: How to WIN Business Awards, with a stand at TBE Show 2026.
Held at the University of Bath School of Management on Thursday 17 September, TBE Show brought together business leaders, entrepreneurs, innovators and professional advisers from across Bath, Somerset, Swindon, Wiltshire and the wider South West.
With more than 300 attendees and over 50 exhibitors expected at the event, the show provided the perfect opportunity for Denise to meet ambitious business owners and share the message behind the newly updated edition of WINNER.
Helping More Businesses Become WINNERS
Written to demystify the business awards process, WINNER: How to WIN Business Awards draws on Denise’s extensive experience as a professional bid and award writer, business mentor and multi-award-winning entrepreneur.
The second edition brings the book right up to date, providing practical advice for organisations that want to identify the right awards, tell their stories effectively and use recognition strategically to build credibility, visibility and business opportunities.
Denise said:
“Business awards can be incredibly powerful, but entering them successfully is about much more than filling in an application form.
“You need to understand what the judges are looking for, identify the evidence that demonstrates your achievements and then tell your story in a compelling way.
“That is exactly what WINNER is designed to help businesses do. I was delighted to bring the new second edition to TBE Show and have the opportunity to talk to so many businesses about their achievements and the recognition they deserve.”
Celebrating Success at TBE Show
The theme for TBE Show 2026 was ‘Powering Progress: Strategies, Partnerships and Purpose for Long-Term Success’, with the event focused on helping South West businesses turn their ambitions into action.
For Denise, the theme had a natural connection with WINNER and Purpol Marketing’s work supporting businesses to communicate their value, win opportunities and gain recognition.
Denise added:
“Winning an award should never be the end of the story. Used properly, awards can help a business build authority, generate positive PR, strengthen relationships with customers, attract talented people and create new opportunities.
“TBE Show is all about connecting ambitious businesses and helping them move forward, so it was a brilliant place to celebrate the new edition of WINNER.
“Thank you to everyone who came over to the stand, shared their business stories and talked awards with me. I hope there will be a few more South West WINNERS as a result!”
Visitors to Denise’s stand were able to discover more about the second edition of WINNER, discuss their own award ambitions and learn more about Purpol Marketing’s specialist award, bid and marketing support.
The updated second edition of WINNER: How to WIN Business Awards is available now.