with the announcement of the award of the South West Wales Regional Contractors Framework W B Griffiths & Son Ltd, supported by Purpol Marketing Limited, secured positions on 5 of the framework lots. with the overall framework value estimated to be in the region of £850m this is a major success for the company.
W B Griffiths & Son Ltd (WBG) are a Regional Contractor proud of their Welsh heritage and location in Haverfordwest. Founded in 1920, and still operating from the same location after multiple extensions, they have 95 years of experience in the construction sector. Having grown from being a small builder WBG are now a highly respected Regional Building Contractor working for Local Authorities and Major Public Sector clients confidently entering into contracts in the excess of £6 million.
In June 2015 Carmarthenshire County Council in association with Neath-Port Talbot County Borough Council, Pembrokeshire County Council, the City and County of Swansea & Ceredigion County Council released the tender for the South West Wales Regional Contractors Framework, a four year fixed term framework.
Purpol Marketing were approached by WBG to support them in their bid for Lot 7, West Area for projects valued between £1 Million and £3.5 Million and generate a newly branded and professional scripted tender response. In order to undertake the project Purpol Marketing undertook an initial review assessment of the tender requirement with the WBG team to ensure all the requirements of the submission could be fulfilled within a tight timescale. This encompassed four sections:
- Volume 4a – Supplier Qualification Information Database (SQUID)
- Volume 4b – Framework Quality Assessment
- Volume 4c – Project Quality Assessment
- Volume 4d – Project Specific Cost
This first gateway was successfully passed and the working relationship was established to deliver the project together with Purpol Marketing establishing a delivery programme and sign off procedure for the delivery in line with the timeline.
With a vast amount of information required for the delivery of the tender Purpol Marketing set about scripting the responses for the submission. Early in the process WBG recognised the quality of information being produced and asked if Purpol Marketing could support in the undertaking the following additional lots:
- Lot 1 – Carmarthenshire County Council – £150,000 – £1 Million
- Lot 2 – Ceredigion County Council – £500,000 – £1 Million
- Lot 4 – Pembrokeshire County Council – £250,000 – £1 Million
- Lot 9 – West Area – £3.5Million to £7.5 Million
Purpol Marketing took up the challenge and delivered a cohesively branded and messaged submission of 478 unique pages, covering all aspects of the various quality elements of the tender utilising our unique knowledge of marketing and critical issues within the construction industry. We were notified in Jan 2016 that W B Griffiths had won a place on all 5 lots they applied for – a phenomenal result for Purpol Marketing!
Neil Griffiths – Managing Director W B Griffiths and Son Limited commented:
“We have been really impressed with Purpol Marketing. They integrated into our team really well and delivered not only a level of quality that was above that which we could on our own but what we feel is above anyone else in the industry!”