WINNER AI® Goes Live: Purpol Marketing Launches AI-Powered Award Entry Platform

Chippenham, Wiltshire, 10 June 2026: Purpol Marketing is delighted to announce the official launch of the new WINNER AI® website, bringing its innovative AI-powered award entry writing system to businesses, entrepreneurs, marketing teams and agencies.

The new website is now live at www.winnerai.co.uk, providing a dedicated home for WINNER AI® and giving organisations access to a specialist tool created specifically to help them develop stronger, evidence-led business award entries.

Developed by Denise O’Leary MBE, Founder and Managing Director of Purpol Marketing, WINNER AI® combines artificial intelligence with Denise’s extensive experience of winning, judging and advising on business awards.

Unlike generic AI writing tools, WINNER AI® has been designed around the way award entries are actually assessed. It guides users through a structured process to identify their strongest evidence, align their answers with judging criteria and communicate genuine achievements clearly and persuasively.

From Award-Winning Expertise to AI Innovation

WINNER AI® is the result of years of practical award experience.

Denise O’Leary MBE is an award strategist, international speaker and author of the Amazon No.1 bestselling book WINNER: How to Win Business Awards. Her methodology has contributed to more than 100 award wins across UK and international competitions, including 69 international wins.

That expertise is at the heart of WINNER AI®, making structured award entry support available to more businesses.

Denise O’Leary MBE said:

“Going live with the WINNER AI® website is a hugely exciting milestone. I created WINNER AI® because I have seen so many brilliant businesses miss out on recognition, not because they aren’t worthy of winning, but because they struggle to translate what they have achieved into the evidence-led answers judges need.

“WINNER AI® takes the methodology I have developed through years of writing, winning and judging awards and combines it with AI to guide people through that process.

“It isn’t about inventing achievements or making unrealistic promises. It is about helping businesses recognise what is remarkable about what they have done, find the evidence to prove it and present it in a way that judges can assess.

“My favourite line for WINNER AI® is: You are going to need a bigger shelf! Now the website is live, we can help many more businesses put that theory to the test.”

Designed Around How Judges Score

WINNER AI® guides users through five key stages: providing details about the award and business, gathering relevant evidence and outcomes, developing criteria-led answers, improving entries for clarity and impact, and preparing a submission that directly addresses what judges are assessing.

The platform has been created for founders and SME owners, marketing and PR teams, agencies managing entries for clients, experienced award entrants and businesses entering awards for the first time.

At the heart of WINNER AI® is a simple principle: real achievements, clearly communicated.

The system is not designed to fabricate results, create false evidence or guarantee an award win. Instead, it helps users identify and communicate genuine achievements in a structured way that aligns with award judging criteria.

The Next Chapter for WINNER AI®

The official website launch follows a series of significant milestones for WINNER AI®, including its soft launch at the Great British Business Expo in 2025 and the subsequent registration of WINNER AI® as a UK trademark.

The launch is another step forward for Purpol Marketing as it combines specialist knowledge and technology to help businesses achieve greater recognition for their success.

Denise added:

“AI is incredibly powerful when it is combined with genuine subject-matter expertise. WINNER AI® isn’t AI for AI’s sake. It has a very specific job to do: help deserving businesses tell their story better and give judges the information they need to recognise excellence.”

WINNER AI® is now live.

Discover WINNER AI® and start building your next award entry at www.winnerai.co.uk.

About WINNER AI®

WINNER AI® is an AI-powered award entry writing system created by Denise O’Leary MBE and developed by Purpol Marketing Ltd. Built around real-world judging criteria, award scoring frameworks and more than 100 award wins, the platform helps businesses structure evidence, develop criteria-led answers and create stronger business award submissions.

WINNER AI® is a registered trademark of Purpol Marketing Ltd.

About Purpol Marketing

Purpol Marketing is a Chippenham-based marketing and bid writing consultancy founded by Denise O’Leary MBE. The company supports businesses with marketing strategy, bid management, award entries, PR and business growth, with particular expertise in the construction and manufacturing sectors.

ENDS